Made to measure

Monsieur Pali is a custom tailor, making everything from suits and shirts for professional men and women in the Toronto area.

Owner, Pali Singh, is a French/Canadian with a passion for fashion. We worked with him to develop a brand identity that symbolized the sophistication and sharpness found in both cultures.

There are many symbols that are associated with elegance and sophistication. One that stands out the most is the mustache. Historically, the mustache represented gentlemen and someone of great style. Through creative exploration, we developed three different mustache symbols that was distinct as well as identifiable.

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We used "M" as inspiration for the brand mark

The contrast between the serif and sans serif displayed the elegance and class associated with upscale modern fashion. The simplicity of our designs transferred easily across all lines of marketing, whether direct or subtle.

On to the next project.

Let's together.