Branding a lifestyle through illustration



Bjoern Arthurs: Illustration

Victoria Strong is an industry leading wood processing company that manufactures doors and trims. With a focus on lifestyle, the company offers personalized services for their clients across a variety of unique products. The company has changed a lot in the recent years and their identity was no longer fit.

Nothing was tasked with invigorating Victoria Strong’s identity, product brochures, and website. We mapped out their current market positioning, and how information was being accessed by their customers and clients. After identifying strengths and weakness of their existing brand, we got to work immediately. We started with their logo, Using a bold sans serif typeface, we symbolized strength, leadership, and in order to ensure full versatility and legibility, we created horizontal and stacked versions.

The result is a mark that is simple and bold.

Victoria Strong's most important marketing vehicle was their product catalogue. But with lack of quality photography to differentiate their various cross-sections and trim designs, they were falling short fast. We needed to create something that engaged their audience in a completely different way.

Based on rigourous creative exploration, we created 40s art deco illustrations to set the tone for the brand.

The black and white imagery gave the catalogue an aura of timelessness and set a new tone of confidence for the brand. We colour coded the sections to make it very easy to identify various product types.

A digital makeover

A brand new website was created using a monotone colour palatte, allowing the product categories to dominate the screen.

The responsive site allows the company agents to easily navigate products specs with potential clients on a desktop, or on a table/mobile device.